Personal project
113K+
Bengal Money Mentor — YouTube
Content → strategy → execution → audience growth. A Bengali personal-finance channel built from zero.
Visit channel Social Media Strategist
Santu Das
“I build social growth.”
I help businesses and creators turn attention into audience, leads and business growth — through strategy, content, social media and paid advertising.
“Attention is a business asset.”
113K+
YouTube subscribers, Bengal Money Mentor
Bengal · WB
0K+
YouTube subscribers
Bengal Money Mentor
0K+
Facebook audience
INT বাংলা
0+
Clients & businesses managed
Across 6 industries
Experience & proof
Built, not claimed.
A full-time content creator and digital growth professional who has built and managed real digital channels and content systems.
Personal project
400K+
INT বাংলা — Facebook
News content, social distribution, audience growth and content operations.
Combined organic reach
Every month, across every managed page and channel.
FacebookCombined monthly views, managed pages0M
Combined monthly views, managed pagesYouTubeCombined monthly views, managed channels0M
Combined monthly views, managed channelsPer client-managed channel
1M–2.3M organic views / month — Organic monthly views a typical client channel earns once we're managing it.
The work behind it
Not a one-person highlight reel.
Certifications
Trained, not just self-taught.
What I do
Strategy that moves business forward.
Four core capabilities — built from real experience managing my own channels and client accounts, not theory.
01Social Media Strategy
Platform & Growth Strategy
Platform-specific strategy designed around audience behaviour, brand positioning and measurable growth systems — not generic posting calendars.
02Content Strategy
Content Systems
Short-form and long-form content planning, storytelling, creative direction and publishing systems that keep output consistent without burning you out.
03YouTube Growth
Channel Strategy
Channel strategy, packaging, content direction, publishing systems, analytics and audience development — built from running Bengal Money Mentor to 113K+ subscribers.
04Meta Ads & Lead Generation
Paid Growth
Digital advertising campaigns focused on reach, leads, enquiries and measurable business outcomes — built to convert attention into pipeline.
Signature concept
“Attention is a business asset.”
Attention
Get noticed in a crowded feed
Audience
Turn views into followers
Trust
Build a relationship worth keeping
Action
Move followers to enquire
Growth
Compound it into a business asset
My workflow
Client → Problem → Strategy → Execution → Result
1
Client
Understand the business, market and audience.
2
Problem
Identify the real growth bottleneck.
3
Strategy
Build the right content & distribution strategy.
4
Execution
Create, publish, manage and optimize.
5
Result
Measure performance and improve what works.
How growth actually works
One connected growth system.
Paid marketing, organic marketing, personal branding and brand positioning aren't separate tactics — they're one system feeding a single number: return on what you spend. See what it's worth, then wire your own mix.
Start here
What could this be worth?
Move the sliders to see how budget, conversion and customer value connect to revenue.
Budget intensity
+284%Estimated ROI
Estimated leads160
Estimated customers24
Potential revenue₹2.88L
Estimated potential based on the numbers you enter — not a guarantee of results.
Personal Branding
The person behind the business becomes recognizable and credible.
Personal branding puts a real person — their expertise, opinions, experience and story — in front of the business, so people trust who they're buying from, not just what they're buying.
Trust
ExpertiseOpinionsExperienceStoriesContentCredibilityPut it together
Build your mix
There's no universally correct split — the right mix depends on your goal, timeline and budget.
This mix reads as Compounding-focused.
This is an illustrative planning tool, not a guaranteed forecast.
Industries & contact
Built for different businesses.
Automobile
Automobile dealerships and automotive businesses.
Jewellery
Jewellery and retail businesses.
Real Estate
Real estate and property businesses.
Finance & Creators
Finance creators, personal brands and content-led businesses.
Mobile & Electronics
Mobile, electronics and technology retail.
Wellness / Local
Local businesses and service-based businesses.
Market experienceKolkataBengaluruNoidaWest BengalPurba Medinipur
Industries & Contact
Let’s build something people notice.
Have a business, personal brand or digital channel that needs stronger content and smarter growth? Let’s talk.
+91 96096 69962