About
Built, not claimed.
I'm Santu Das, a social media strategist working across strategy, content and paid growth. Everything on this site is built from running my own channels first — Bengal Money Mentor and INT বাংলা — before I ever applied it to client work.
How it started
A failed channel, a passion I kept anyway.
Six years ago, this journey started with a YouTube motovlogging channel. It didn't go well. But a channel that doesn't take off isn't the same as giving up — I kept the passion for making content and went looking for where it could actually work.
That took me into managing social media for bike showrooms across West Bengal — real budgets, real customers, real accountability for what a post actually did for a business, not just how it looked.
0K+
YouTube subscribers
From just 100 videos
0K+
Facebook followers
Crossed within 2 months
Alongside that client work, I kept building my own channel. It crossed 100,000 subscribers with just 100 videos — proof that packaging and consistency mattered more than sheer volume. Pushing that same discipline into Facebook, INT বাংলা crossed 200,000 followers within two months.
Today this has grown into a full-time marketing practice working with large corporations and growing personal brands. Ads I've written have reached past 100,000 people, and reels I've written have crossed one million organic views across the internet — without a single rupee of paid boosting.
0K+
Reach on ads I've written
Client campaigns
0M+
Organic views on reels I've written
Zero paid boosting
Where it stands today
0K+
YouTube subscribers
Bengal Money Mentor
0K+
Facebook audience
INT বাংলা
0+
Clients & businesses managed
Across 6 industries
“Attention is a business asset. My job is to help businesses and creators earn it, then turn it into an audience, trust and action that shows up as real growth — not just impressions.”
Bengal Money Mentor started as a Bengali personal-finance YouTube channel built from zero, focused on financial awareness, digital income strategies and scam-awareness content for a Bengali-speaking audience. It's now grown past 113K subscribers on strategy and consistency, not luck.
In parallel, INT বাংলা — a Bengali news page on Facebook — grew to a 400K+ audience through the same discipline: content operations, distribution and audience growth applied to a very different format.
That combination — creator-side execution and strategist-side thinking — is what I now bring to the 30+ clients and businesses I've managed across automobile, jewellery, real estate, finance, mobile & electronics, and local service businesses.
Professional journey
From Bengaluru experience to client growth.
Phase 01
Bengaluru Experience
Worked with a professional team, gaining experience in structured digital work and content operations.
Phase 02
Creator Journey
Started building my own content and digital channels through real-world experimentation.
Phase 03
Strategist
Combined content creation, audience psychology, analytics and paid growth.
Phase 04
Client Growth
Applied these systems to businesses and creators across industries.
The work behind it
Not a one-person highlight reel.
Certifications
Real credentials, hover for the details.
Frequently asked
Common questions
Everything I recommend has been tested on my own channels first — Bengal Money Mentor (113K+ subscribers) and INT বাংলা (400K+ audience). I'm not applying theory; I'm applying what has actually grown an audience from zero.
Social media strategy, content strategy, YouTube channel growth, and Meta (Facebook/Instagram) ads and lead generation. Most clients start with one core service and expand once the system is working.
Automobile, jewellery, real estate, finance & creators, mobile & electronics, and wellness/local service businesses — with market experience across Kolkata, Bengaluru, Noida, West Bengal and Purba Medinipur.
Client → Problem → Strategy → Execution → Result. I start by understanding your business, market and audience, identify the real growth bottleneck, then build and run the right content and distribution strategy — measuring and improving from there.
Yes — book a strategy call and tell me about your business and goals beforehand. If you'd rather send details first, use the contact form instead; they're two separate, simple ways to reach me.
Industries & Contact
Let’s build something people notice.
Have a business, personal brand or digital channel that needs stronger content and smarter growth? Let’s talk.
+91 96096 69962